This article will help you if you are: 

• Looking to have a consistent marketing set up with little monthly involvement. 
• Looking for a hybrid of the above, plus the ability to 'dip in and out' with new ideas and advert creations. 
• Looking to grow a long-term, stable and predictable level of monthly marketing. 

Start & stop your adverts at anytime - you only pay for what you’ve used. 

Getting your total advertising budget right is key.

• Decide a short-term monthly / tactical budget - that you can review any time (to increase or decrease). 
• Decide a percentage split between your local brand awareness advertising budget and your customer acquisition budget based on your goals and aspirations. 
• Try starting most of your budget on brand awareness related activity (just getting your advert seen in the right places).
• As you learn what's working really well for you from a brand perspective, it will help you shape your acquisition-related activity - which helps with getting enquiries or messages.

An onboarding session can help you figure out the best split for your advertising budget.

The best adverts are long-term, stable adverts.

Long term adverts require little effort, so make your account do the work for you - that's the benefit of the automation.

• Create adverts that you can set and forget for the quarter. Set it to run for 90 days. 
• If you have a location(s), you can target a postcode, City, Town - or set a National targeting.

Short-term adverts or low spends help you to gather intelligence, but aren't very sustainable.

If you're 'testing a new audience' or looking to see how certain types of people behave when they land on your promotional pages, then short term, low budget spends are great. If you're looking to get a sustainable, predictable level of customers and lead / messages, then the best route is long-term repeating adverts.

Other scenarios that short-term, low budget spend adverts are good for:

• Promoting a Youtube video.
• Boosting the performance of any social media post.
• Promoting a Local or National news article.
• Boosting a classified website's performance.
• Promoting a customer review.

Resources:

Create your first Live Google, Facebook & Instagram Advert advert

Promote your published page

Promote your own website

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