How to evaluate ANY marketing channel or profile in minutes.
Research the phrase-types for each stage & evaluate it against any website page, your PPC results relevance, or review your social media content to see if it matches what your shoppers need.
It takes anywhere between 4 minutes & all day, depending on how much fun you're having - or your appetite to improve.
We'll use Leebot's audience insights tool to do this - but if you don't have Leebot, you can still follow along & learn a thing or two!
Quick & scalable approach - you can always try option 1's methodical approach later.
Watch the video.
Try using Leebot's audience insights tool to search for similar & more relevant phrases to the examples below.
Use this diagram to come with keyphrase ideas to use! 👇

OPTION 2:
Easy steps to take.
Methodical approach.
The way shoppers, shop has been pretty predictable since the Romans. We may change the channels we use to shop, but the behaviours remain entirely predictive. You see, everything changes, but nothing really changes.
Step 1:
Open the PDF at the end of the article - "Evaluate a website, your PPC or your social media"
Review the easy diagram showing how the customer journey works & think of a similar search(s) for your product or brand.
Get some ideas and a feel for what to look for.
Step 2:
Use Leebot's audience insights tool to select a topic and enter your phrase or keywords.
If you get a low volume of results - repeat steps 1 & 2 for different purchase stages, refining your phrase as you go.
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