How to evaluate ANY marketing channel or profile in minutes.

• Research the phrase-types for each stage & evaluate it against any website page, your PPC results relevance, or review your social media content to see if it matches what your shoppers need. 
• It takes anywhere between 4 minutes & all day, depending on how much fun you're having - or your appetite to improve.
• We'll use Leebot's audience insights tool to do this - but if you don't have Leebot, you can still follow along & learn a thing or two!

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Getting more out of Audience Insights (Tips & Tricks)

OPTION 1:

Watch the video & use the diagram below:

Quick & scalable approach - you can always try option 1's methodical approach later.

• Watch the video.
• Try using Leebot's audience insights tool to search for similar & more relevant phrases to the examples below.

Use this diagram to come with keyphrase ideas to use! 👇



OPTION 2:

Easy steps to take.

Methodical approach.

The way shoppers, shop has been pretty predictable since the Romans. We may change the channels we use to shop, but the behaviours remain entirely predictive. You see, everything changes, but nothing really changes.

Step 1:

Open the PDF at the end of the article - "Evaluate a website, your PPC or your social media"

• Review the easy diagram showing how the customer journey works & think of a similar search(s) for your product or brand.
• Get some ideas and a feel for what to look for.

Step 2:

Use Leebot's audience insights tool to select a topic and enter your phrase or keywords.

• If you get a low volume of results - repeat steps 1 & 2 for different purchase stages, refining your phrase as you go.

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Getting more out of Audience Insights (Tips & Tricks)

Step 3:

Save / copy / refine the results of the search phrase behaviours to the selected keywords box & review them against your website / content experience.

• Hover over each line to search and replace any phrase or use the icons to see how other people rank for these phrases.

Step 4:

Make a plan.

• Review the Google Slides or PDF to see what type of content you should (& can) create for each purchase stage (learn .
• Keep track of the issues & opportunities you identify & later prioritise in a doc (or use Leebot to make a plan).

Lastly, Search engines aren't as complicated as they may appear.

The most important search ranking factors are actually really simple (common sense, in fact): 

👉 Location of searcher

👉 Search phrase match / needs met on page. 

👉 Additional pages & website structure that predictably match the remainder of the shoppers journey. 

👉 Updates / consistent frequency of new pages to improve shopper journey.  

Everything you know today is just as valuable as it always was. 

You see, everything changes, but nothing really changes.

Go create something awesome!