Car dealer groups can work together to achieve more.

It doesn’t matter who you are, or who you represent. Anyone can use Leebot. It benefits the whole organisation.

Extra benefits for car dealer groups & OEMs on Leebot.

If you’re a manufacturer

You can use Leebot to launch joined-up, fast to market Google and Facebook campaigns with live performance data for you and your entire dealer network. Or, you can work with individual dealers that have business challenges and help them drive the traffic and enquiries they need.

If you’re part of a dealer group

Or if someone else is responsible for your marketing spend, then they can use this system to allocate you a budget to use Leebot. After all, you know your business and its challenges more than anyone else.

If you’re an independent dealer or an independent workshop

You can identify the types of customers who meet your ideal buyer type and show adverts for your services or products.

If you’re in aftersales

You can create highly targeted adverts to attract specific people to important locations where you have job roles available.

If you’re a private seller

(and you stumbled upon this page by accident - hey, it happens) you can use Leebot to find people who are buying cars just like yours - locally, or further afield!

What you can do.

Set up specific adverts for specific cars, products or services.

If you’re keen to move something you have lots of, or perhaps that car that’s running over-age, use Leebot to set a targeted Google and Facebook campaign to drive in lots more buyers to your specific offer.

Raise footfall to your location when it’s quiet.

Use Leebot to specifically target local buyers and have your advert appear to more buyers, more often. You don’t need to rely on a classified website's level of customers - it’s easy to drive your own.

Remove your reliance on traditional forms of advertising.

Google and Facebook are used earlier and more often than any other website in the car-buying journey. Using Leebot, you can strategically target ONLY the people who matter to you - no need to appear to the masses, only to the few who are actually looking to buy products or services just like yours.

Send proof of OEM mandatory advertising systematically, removing the need for much admin.
Launch joined-up campaigns faster and reduce the chances of their competitors competing at short notice.
Agree on a national spend with their franchise dealer network via the platform.
Allow (or mandate) their franchise dealers to add to the marketing budget that has been pre-supplied.
See the live results and performance of their marketing spend nationally, regionally or at the individual dealer level.
Support underperforming dealership locations with additional at short notice.
Create their own ‘official’ national or local advertising, with no experience required.
Have complete visibility of their dealerships marketing activities through the platform.

Check it out: Leebot.co.uk

The car-buying journey has changed.

If you ask a consumer where the most online car buyers can be found, chances are, they’d say “AutoTrader”. After all, that’s where 85% of all used car buying time is alleged to be spent.

However, the largest audience of car buyers and automotive consumer data rests firmly with Google and Facebook, who comfortably command the top two spots and this is highly predicted to grow in dominance.

Businesses are fighting for customers on a digital battlefield where Google and Facebook command nearly 80% of internet time and over 60% of global online ad spend.

Google is the gateway.

77% of automotive customers use Google search in the buying process - searching many times over many days.

Google’s Auto shopping study (2014) revealed that an auto shopper made 139 Google Searches before making a new car purchase over a 3 month period with 69 dealer interactions, and 186 manufacturer interactions.