Our Upgraded Support team follow a thorough process using Leebot to discover the full range of possibilities to improve any page, topic or section of your marketing. We're transparent about our process because we hope you'll benefit from it too.

We use the full range of Leebot's basic & advanced features to conduct the full review.

Here's an example report if you're interested in taking a look.

Learn more: Leebot for Audience Insights, PPC & SEO)

You can do this without our help too - Here's what we're looking for...

Your Ads/content should appear in search results for important search terms.

We identify gaps or weaknesses in organic search results and paid search results for important subjects that we're evaluating.

• If our subjects don’t appear, and it’s something we think your prospects search for, then it means the traffic is going somewhere else (Your competitors).

• If third parties (classifieds, etc,) appear; then they are buying the evaluee’s visitors at a fraction of the cost and then selling the lead to them when it converts later.

• Using Leebot's features, what can we tell customers about the volumes of searches for certain phrases? Sometimes it's helpful to roughly group volumes of phrases together when we explain.

• We might suggest where further support services could help, for instance if Paid Advertising isn't hitting the spot for obvious subjects, we'll recommend a thorough PPC Evaluation (Addition cost).

Titles / Descriptions / content should match / or relate to the search. 

• When our subjects appear for searches - we check the search result page title/descriptions to make sure they are hyper-relevant to the search or there are an increased chance people will move on without clicking in. 

• Does the product landing page content cover the buyer's product / service-related questions & likely buyer journey path?  Is it a good landing page?

• We check that destination pages match Google’s People Also Ask understanding? (& Leebot’s). 

• We use Leebot's YT feature to identify content gaps that YouTube results reveal based on subject(s).

The more your adverts & website content matches the shopper journey, the better you will do in Google - we drill down into similar, closely related phrases/subjects (that tie a journey together).

People don’t just search for products to buy, they search through a predictable funnel (For example: avg. 138 searches Google auto 2017): Trigger > awareness > consideration > Intent > Lead > purchase > Post purchase.

• We often use the Product Insights Feature - and supporting internal shopper industry research & knowledge of our senior advisors to go deeper if required.

The Search Glass Location Icon helps us to see how wide the net reaches beyond the obvious.

We'll use Leebot's looking glass feature to look for your gaps in search presence.

• Search specifically within a particular website for the phrase using Live Google Search.
• Search the phrase with a desired location using Live Google Search.

We'll also use the locations feature in your Leebot results to further conduct a random health check on a few phrases within the results boxes.

The internal links of the overall website should reflect the shoppers's related questions/journey?

• Sometimes page content quality is great, but links to related or similar subject areas can be lacking - so we check this using supporting articles & team knowledge.

• We also check how well the page links match the predictable shopper journey path & find opportunities to better match it what shoppers are looking for or expect.

Appearing twice is helpful.

• We're looking to see if you appear twice (once with a paid ad, and again with organic), because both are important. If you have a paid ad, that’s great, but improving organic content will give you more bites at the cherry. 

85% of above-the-fold space is taken by paid search advertising (worse on mobile). If you appear organically you could be losing customers that don’t bother to scroll! 

We identify where Leebot's easy, built-in 'create your own' PPC adverts can add value.

👉 Send shoppers to your own website -OR- Send shoppers to free Leebot Storefront promo pages.  

Learn more about Leebot for PPC | Paid Advertising / Pay Per Click.

What could our prospect do to grow customer website traffic to key strategic areas/locations? 

• Now (with the current website). 
• In collaboration with the recommendations we're making to improve / the upcoming plan. 

Appearing where competitors are searched for makes their life harder.

• We search competitors to establish if our evaluee is appearing for searches relating to their competitors; such as competing products, or competing services - because only 25% of shoppers end up purchasing the product they began their journey on.

• We identify organic opportunities for content (i.e. Articles or videos) which will lead to opportunities for paid adverts, like Leebot's easy built in ads, that tempt people away from the original product or service.

There are 100s of easy conquests available a month. 

Facebook content should work in synergy with Shopper behaviours.

We review any Facebook organic activity and Facebook's advertising library, a transparency service for ad insights:

• Does social content reflect the shopper's challenges/questions? 
• Our competitors (also) running adverts? 
• We might suggest where further support services could help, for instance if Paid Advertising isn't hitting the spot for obvious subjects, we'll recommend a thorough Facebook Ads Evaluation (Addition cost).

Video content should work in synergy with Shopper behaviours.

YouTube is the world's second-largest search engine. We review any Youtube / Social video content to see how well it reflects buyers' search terms for the products/services? 

• Interior / exterior review-related search phrases covered in video content? 
• Showroom walk around / showcasing people behind the scenes? 
• Latest product reviews/walkarounds - do they cover the subjects people search for and are they described accordingly?
• Do they answer commonly searched questions around products/services? 

Look beyond the page, topic & subject to see how Leebot's features can inspire any new ideas.

https://www.leebot.co.uk/automotive-retail/

• What else could work for the evaluee?
• How could we use Leebot's features to make this happen?
• What are the required actions to make the solution happen?

We use the Make a Plan Template in Leebot to put our ideas forward!